Client & Consumer Software · Nonprofit
Canadian member-serving nonprofit
Web and social presence modernization
A member-serving nonprofit needed a stronger public presence and a publishing workflow its own administrators could manage without recurring technical support.
The situation
A Canadian member-serving nonprofit relied on its website and social channels to keep its community informed, explain its work, and publish timely updates. The public experience no longer reflected the organization clearly, while routine website changes depended too heavily on technical help.
When every page, announcement, or correction entered a technical queue, information aged quickly and the site stopped reflecting the organization's current work. The issue affected both timeliness and staff confidence: even minor changes depended on outside help. Staff needed a publishing process they could use for routine updates without sacrificing consistency across the site.
The mandate
Refresh the public website and digital presence, and give administrators a content workflow they could own after launch.
Operating constraints
- Routine updates needed to be manageable by non-technical administrators.
- The public message needed to remain clear as content changed.
- Website and social communications needed to reinforce one another.
- The content structure had to remain maintainable after launch.
What 0.5 Labs did
0.5 Labs refreshed the public website and reorganized its content around the questions members were most likely to bring to it. The new publishing setup gave administrators direct controls for updating pages, publishing news, and keeping website content coordinated with the organization's social communication.
Staff could make routine changes without rebuilding layouts or relying on a developer. Reusable page structures protected the hierarchy and presentation as new information was added, while the administrative workflow reflected the kinds of updates the team actually made. Ownership after launch was designed into the system rather than deferred to training at handoff.
What changed
Administrators can now publish routine updates directly and keep website and social communication in sync. Members receive more current information, and the public presence can change alongside programs, events, and member priorities. The organization is no longer required to place everyday publishing requests into a technical queue.
Relevant practices
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